Introduction This is a sample strategic communication campaign for The Coca Cola Company that leverages augmented reality technology to build intangible values amongst a global…
Global Branding Trends in 2022
Branding Takes on a New Meaning The American Marketing Association defines a brand as, “a name, term, design, symbol, or any other feature that identifies…
The Social Media Series Part II: Facebook
In the second part of the Social Media Series, I will explore how musicians can use Facebook to market their work. Facebook is a…
The Social Media Series Part I: Instagram.
Musicians are an entirely new animal in the digital world. In just twenty years or so, they have evolved from the engine of the machine…
Streaming Platforms: An Independent Musician’s Best Friend
Streaming services currently account for nearly 75% of all global music sales revenue. With hundreds of millions of paid subscribers, it goes without saying that…
The Deepest Roots of Hip Hop
Hip Hop was born when a myriad of musical styles fused together to make something great. In a genre fueled by experimentation, “sampling” became a…